A Super (Bowl) Program

Andrea Mokros from the MN Super Bowl Host Committee talked to our Club last week about the marketing plan to promote Super Bowl 52 and especially promote what Minnesota has to offer to people coming here for the Super Bowl. Andrea explained, "Because we have the eyes of the world on us during the game, what an opportunity it is to showcase the Minnesota we know. During the Packer/Viking game this fall, they panned the city skyline right before they came back to the game; that is when they usually say, 'A frigid cold day in Minnesota.' But instead, Joe Buck said, 'Minneapolis - a city of great culture and great restaurants.' Yes! That is the story we want folks to tell." #priorlakerotary #BoldNorth

Andrea Mokros, VP of Communications for the Super Bowl Host Committee